Working in collaboration with the Smiling Sun movement, Études have unveiled a collection that says no to Nuclear. Created in 1975 in Denmark, the Smiling Sun rapidly became the most common symbol in the anti-nuclear power movement worldwide. After the Fukushima disaster in 2001, the anti-nuclear campaign gained global momentum with the badge being translated into over 50 languages and seeing countries such as Germany, Austria & Switzerland shut down their plants.
The brand’s latest capsule collection makes use of the famous badge, using it as patches and prints on a range of denim, caps, T-shirts and sweatshirts. Shot by Ian Kenneth Bird, the collection celebrates the anti-nuclear movement and embodies the new generations environmental consciousness.